Monday, December 6, 2010

Sweet Dreams Designs Spring Collection Launch Party!

You are cordially invited to our first trunk show of the season! Yes...that's right! It's just now getting cold, but spring shopping season is right around the corner! Get ready...

I'm really excited about our first ad in Village Living newspaper advertising our upcoming trunk show. I hope there is a huge turnout. Sweet Dreams Designs has grown to be a popular brand at Grandmother's Joy, so I hope our customers will come out for this event....I can hardly wait!

Saturday, December 4, 2010

Baby Gifts for Auburn University Babies - SEC Champs!

You may or may not know by now that I am a huge Auburn fan. Having just won the SEC championship, I thought I'd share some of our Auburn University Baby Gifts!
These are super soft (made from bamboo). Two washcloths and a hooded towel $35

Charlie has one of these with his name embroidered in the corner! It is so cute and soft...a must have for a "little tiger". $35

These are snuggly soft too...bib and burp cloth set $28

Saturday, November 27, 2010

Another New Photo

Love sharing new photos! Here is another one from Heidi at Elite Event Images!
The Rachel Tank Dress in Nosegay colorway - $42

I love this one...such fun colors and in fabrics by one of my favorite designers, Paula Prass.

Thursday, November 25, 2010

Latest Photo Shoot!

Originally uploaded by SweetDreamsDesigns
I always love seeing what Heidi ( and her daughter Anneli come up with! Here's a little peek at one of the pics from her most recent photo shoot. This is the Halle Halter paired with the Bella Capris in Wallflower and Moon Dot fabrics.

Wednesday, November 17, 2010

Gift Certificate Sale! A perfect Christmas gift!

Need a great Christmas gift at an awesome price?

I have been working very hard preparing for the Spring 2011 season and it is almost here! I know you are not going to want to miss out on this super cute line. For a limited time, purchase a $50 Sweet Dreams Designs gift certificate for only $30! A gift certificate will be mailed to you or directly to the recipient free of charge! (Purchasing as a gift? They will never know you got it at a discount!) I will only be selling a limited number of these discounted gift certificates, so you must act fast!

How to order:

*Click the "Gift Certificates" link on the left hand side of the homepage at
*Choose the $30 Gift Certificate option and fill in the appropriate information.
*At checkout enter the code FREESHIP in the Discount Coupon box to receive FREE shipping!
*Check out using your credit card or Paypal and you're done! Your $50 gift certificate will be mailed to you or the recipient within a few days!

Now, how easy was that?

Gift certificates are issued with code numbers redeemable online only at Limit one per household. Not redeemable for cash and non returnable. Expires May 1st, 2011

Thanks to you all for your continued support and for making each season such a success! If you are interested in hosting a Spring show, be sure and book it early as the calendar is already filling up!

Friday, September 17, 2010

Personalized Smocked Infant Day Gowns

Check out these precious new smocked personalized day gowns! These are available for pre-order now! Size 0-3 months available in pink smocking or blue smocking with a single initial for only $50! Pre-order now and we will ship for free! These will be ready for shipment in approximately 45 days.

Wednesday, September 15, 2010

I am Auburn

I first saw this on my friend Stephanie's blog. There are a lot of you who read who this won't matter to, but my Auburn peeps know what I mean! I'm counting down the days to go back to Auburn this weekend for the AU/Clemson game! We didn't get to go last year so I'm especially excited about visiting The Plains again this weekend!

I am Auburn.

I am the 30-year old couple coming back to campus for the first time with both little ones in tow. One wears her first blue and orange cheerleader outfit; the other wears #34 even though he is too young to understand why.

I am the 50-year old man who hoped no one saw tears in his eyes when the eagle circled the field. I was too choked even to say 'War Eagle'. For a moment, I felt foolish and then I didn't care. God, I love this place.

I am the 60 year old woman meeting her freshman granddaughter who is now the 3rd generation of AU students in our family. Despite my age, I'd strap it on Saturday and hit someone if it weren't for my gender and this blasted arthritis.

I am Auburn and I have always believed I was different. You can see it when you look up into the stands. My orange is not the same as Tennessee’s and my blue is not that of Florida. But the differences go much deeper than my colors. Read my creed. What other school has one? I genuinely believe in these things. To be a real Auburn man or woman speaks of character, not of geography. All are welcome to walk though my gates, not just the wealthy or the elite.

Georgia and Alabama may have their nations, but we have always been family. Make no mistake, we loathe defeat, but even in defeat, we would rather be an Auburn Tiger than anything else. We are family and you are the sons of Heisman, the sons of Jordan and Dye. You come from a long line of brothers whose names include Burkett, Sidle, Owens, Sullivan, Beasley, Jackson and Rocker. It is a great heritage.

So this Saturday, when the warm ups are over and the prayers and amen spoken, when you hear my thunder growing in the stands above you, when you stand in the tunnel and the smoke begins to form, listen for my voice when you run onto my field. Behind the frenzy of the shakers and deafening roar, I will tell you something in a whisper you may miss. I will be telling you that you are my sons and I am proud of you for the way you wear the burnt orange and navy blue. I am telling you that you are my sons and I love you.

Auburn is so much more than a city or a school or a team or a degree. It is something that, once you have experienced it, will live inside of you forever and become a part of what makes up who you are...

It is driving into town on a game day. You may have come from hundreds of miles away and as you get closer and closer to the city limits, you feel it rising inside of you. Other cars on the highway proudly display their orange and blue flags, magnets or car tags, and you honk and wave at them, because, for that one day, you are all on the same team.

It is the smell in the air and the ritualistic act of tailgating...catching up with old friends, making new ones, and invitations from perfect strangers to try their ribs or watch their satellite TV showing all of the day's important match-ups...of course, all being secondary to the one that will occur in the great cathedral of Jordan-Hare later that day.

It is the Tiger Walk...where you might just see 300 pound men overcome with emotion and weeping with pride because you have come there to cheer them on. As they walk by, you might exchange a glance with one or two of them and you can see it in their is going to be their day.

It is the students...dressed in their best, because going to an Auburn game is like going to church for Auburn show the same respect as you would if you were in God's house. Those students remind you of the days when you were walking in their shoes and Auburn was your home...but then you realize, in many ways, it is still and always will be HOME.

It is that lump that rises in your throat when the band plays the Alma Mater as the eagle is soaring over your head during pregame.

It is walking around on a "foreign" and sometimes hostile campus. You are easily identified (Auburn people always are) and the enemy jeers and shouts things at you to mask their feelings of intimidation. But just then, you happen upon a friend you have never met before. You know they are your friend by the colors they wear or the shaker in their hand. You exchange a "War Eagle" and a confident grin because he/she knows what you know.

It is when your heart leaps with every touchdown, field goal, sack, and interception...because those are our boys. And win or lose, they will always have our undying support. After all, it is those boys that you are really there for, and not a coach or a logo or a trustee or a president.

It is the complete and utter exhilaration of walking away victorious over a worthy opponent...that feeling of pride and accomplishment as if it were your own feet that had crossed the goal line scoring the last points yourself...that feeling of wanting to scream War Eagle" at the top of your lungs and hug complete strangers...and then there is the ultimate high of defeating your most hated foes from across the state.

No words can describe what this feels like, but you know because you have experienced it.

It is the sheer agony of defeat as the last minutes tick off the clock and you realize that all hope of a victory is gone. You feel like crying and maybe you do...then you hear the faint sounds of a cheer that grows louder and louder...."ITS GREAT TO BE AN AUBURN TIGER."

It is knowing that year after year, no matter how things change in our hectic lives, you can always come back to "the Loveliest Village on the Plains"...the place where you came from...your home. It will probably look a little different and there will be new names on the backs of the jerseys, but deep down, no matter what, it is still the same.You still love it as much as you always have because Auburn is as much a part of you as your arms, legs and the orange and blue blood that runs through your veins.

And, finally, it is the feeling you have right now as you read these lines....the anticipation inside of you because you know it's almost time....It's about to start all over again...but then it really never goes away, does it?
Robert L. Gillette, DVM, MSE

Introducing Karen, Our Newest Sales Rep!

I've known Karen for years and it is a real honor that she is excited about taking this next step with me by becoming a sales rep for Sweet Dreams Designs! Here is a little about Karen in her own words...

Hi, my name is Karen Harrison. During the day (and sometimes at night) I am an Emergency Room nurse as well as Quality, Utilization Review and Case Manager. At night I am mommy to my beautiful little girl, Maggi Beth, who will be 1 in October, and wife to my wonderful husband of almost 4 years, Marty. We live in my hometown of Clanton, Alabama and at the present have no intentions of moving elsewhere. We have 2 dogs, a westie and a cocker, and depending on what day you ask we may have two cats or only one. I have known Anna for at least 10 years, probably more like 15, and have always admired her work. I am incredibly excited about working with her as a rep especially since I know she is passionate about what she does and it shows in the quality of work she produces.

You can contact Karen by email at to book your show in the Chilton County, Shelby County and surrounding areas!

Friday, September 10, 2010

Recruiting Hostesses in Your Area!

Wow...the Spring 2011 line hasn't even been previewed yet and it has already been shown more interest than any other line I've done in the past! So exciting! As I welcome the new sales reps, prepare marketing material, and complete the sample clothing for the trunk, I can't help but be excited about what is to come this upcoming season! It is going to be crazy!

I love the new recruiting hostesses postcards that I designed for my reps. As I share this with you, check out a little sneak peek at one of the new outfits!

Alabama hostesses! Here are your contacts for the following areas:
Tara Serio (Hoover, Vestavia, Homewood, Mtn. Brook, Trussville, & surrounding)
Karen Harrison (Clanton, Thorsby, Jemison, Selma, Pelham, Alabaster, Calera & surrounding)
Brett Pierce (Montgomery, Tallassee, Prattville, Auburn and surrounding)

Meet Brett, our newest sales rep!

I am super excited to welcome Brett Pierce as our newest Sweet Dreams Designs Sales Rep! Brett is going to be a wonderful asset to our customers...this isn't her first rodeo! She has been in the children's clothing business for quite some time, has represented other lines before as well as owned her own boutique! Brett has been married for 13 years and has two children, Logan age 10 and Amy Laurel age 6. In addition to her children's activities, volunteering and substitute teaching, Brett loves to read, monogram and applique in her spare time. She loves putting fabrics together and claims to be a fabric junkie! I bet she will have great fun helping her trunk show guests create adorable custom clothing!

Brett will be representing the Tallassee, Montgomery, Auburn and Prattville territories. You may contact her by email at or by phone at 334-799-0422.

Monday, August 23, 2010

Welcome Tara! Our First Trunk Show Sales Rep!

I'm so excited to welcome aboard our very first sales representative for Sweet Dreams Designs Spring 2011 line! Tara will be representing Hoover and its surrounding neighborhoods in Birmingham, AL!

A little about Tara in her own words....
I am a 48 year old woman who has three grandchildren. After leaving a career in medical sales a couple of years ago I have decided that I would much rather do something that feeds my passion for creative things. I have a love for all things handmade, hand painted and a GOOD price. I embroider at home for the grandchildren and have been teaching myself to sew, for the granddaughter, for the past year. I feel I am a creative person so I can appreciate all that goes into making Sweet Dreams Designs' wonderful clothing. I have been in the Birmingham area all my life and currently live in Hoover, AL.

Tara, I am so happy to have you on board and appreciate your willingness to join our very first team!

To contact Tara about hosting a show in the Hoover/Birmingham Metro area, please email

Friday, July 9, 2010

Chomping at the bit

Here in the Garner household we are patiently(anxiously) awaiting the arrival of our new addition! However, in the meantime I've been more than a little bit busy getting as much progress done on the Spring 2011 line (SP11) as I can before I take my little maternity leave! (Not to mention last minute touches on things around our home including a new playroom for baby!)

I've had so much fun preparing this collection. It seems like it all has a different meaning now. Though each collection before it was special in its own way, this one is a little different in that I have my own little one to picture wearing these precious little outfits! Oh you boys out there are going to have so much more to choose from this has been SUCH a joy creating all of this fun BOY stuff!

We started taking pictures last week. Nothing too fancy, just my own little camera, a few friends and the Birmingham Botanical Gardens! We had a fun time, and as always it's always a pleasure to see my little creations come to life on adorable little ones! As much as it kills me not to show off our pictures right now, I HAVE to at least wait a little while! But, in the meantime, here is a sneak peek of one of my most special friends' little girls in the new Madelyn Ruffle Top for SP11!

I will begin working on recruiting trunk show hostesses and sales reps very soon. I started on some marketing materials today using our new pictures and will share those details soon as well! Meanwhile, if you are interested in either hosting a SP11 show or representing the line as a sales rep, please contact me via email: I'll be happy to fill you in on this rewarding opportunity!

Tuesday, June 29, 2010

Congrats to my Peaches!

Here's a big CONGRATULATIONS to my little "Peach"! Halle won 1st alternate in Chilton County's Little Miss Peach pageant as well as Miss Photogenic! (And did both while wearing a Sweet Dreams Designs outfit, by the way!) Her sweet mama is a friend and one of my loyal hostesses and Halle has done a good bit of modeling for me as well. It is so fun to see one of "my girls" win...wish I could have been there in person! Who would've ever thought I'd love doing pageant wear so much! Lots of fun!

Also a big congrats to Taylee who got in the Top Ten in the same pageant! You girls are too cute!

Wednesday, June 23, 2010

Monograms, oh my!

I'm doing some "revamping" of the Sweet Dreams Designs website. I've taken off almost all of the products including the monogram and applique choices. So, in the meantime, reference the "Monogram Choices" page in the link above for monogramming choices! Some of these are new!




Curlz (Applique Initial)

Daisy Doodles

Dots & Daisies

Dotty Alpha Applique (upper & lowercase)

Empire (3 initials)


Fun Dots Applique (single initial)

Girls are Weird Applique (lowercase only)

Hanna (names - with or without large initial)

Kids Alpha Applique (uppercase only)

Love Letters (names)

Circular Masculine (3 initials with or without circle)

Whimsy Alphabet (capitals only)

Old Fashioned (capitals only)

Storybook (upper & lowercase)

Tinkertoy (names, upper & lower)

Friday, June 18, 2010


No posts since April 19th? Wow.... I've still been blogging but the focus has been on the new addition to our little family on my other blog! However, even though the blog focus has changed a little (or a lot!) I've still been hard at work on Sweet Dreams Designs Spring 2011 line and the future of the business.

The spring line is coming along beautifully and I can't wait to share it! I am working on photos now with some of my favorite photographers. I've added some adorable swimsuits for girls as well as matching swim sets for boys. The boys line has been so much fun to create! The girls clothes are cuter than ever, don't get me wrong...but it is so rewarding to create a line and samples that my own little one can wear one day! Charlie's closet is currently pretty slim, but I have a feeling by next spring he'll have plenty to wear!

I've also expanded the fabric basics to include lots of new seersuckers and ginghams that both boys and girls will love! I'm making tons of samples so that my trunk show guests will have lots of ideas to help them create their own special outfits. That brings me to my next update....

I'm hoping to add a few trunk show representatives (a.k.a. "Trunk Keepers") for Spring 2011. For years I have been having out of state customers as well as in state customers contact me about representing the line or wanting to host a trunk show further away than I can drive. I've tried my best in the past to accommodate as many of these requests as I can, but it's hard to do. I can only imagine it is going to get harder with a new baby to think about.

I have lots of plans for this new addition (the trunk keepers as well as the baby!) I'll add more details later as well as send out emails recruiting those interested in becoming a part of this new adventure! Until then, let me know what you think and if you are interested. You can post here or send an email to Also, please know that I'll be recruiting hostesses soon also, so think about hosting your own Sweet Dreams Designs show this spring! Whether you host or rep, it's a great opportunity to get discounted and free boutique clothing for your kiddos!

Monday, April 19, 2010

Another 2011 Sneak Peek!

Here is another sneak peek....because I can't keep any secrets! I love this line of fabrics that I almost made it out of Fall Quilt Market without seeing! Thanks to Melanie, I was able to discover this great line and have lots of their fabrics in my Spring 2011 lineup!

These are just three of the sweet fabrics I've chosen. These three also coordinate with another grouping featuring birds, flowers and trees....but I'll save that for another big reveal!

I was just telling my mother in law this morning that Spring 2011 was going to be pretty awesome because I had more time to plan for it. Her response was, Wow - that is so far away! But, not really....I need to have the line designed and samples made in time to photograph them by October/November. I'll need to have them on the site before the end of the year and then ready for trunk shows by the second week of January! If planning for this line flies by as quickly as planning for this baby, then I better get a move on!

In a coming post, I want to share my nursery pictures. I am so close to being finished (even though I'm sure this will be an ongoing project!) and so far everything except the curtain panels is handmade! I've been fortunate enough to be able to create the exact nursery that I had pictured and I've spent less than $200! Not including the crib of course, but I am letting that be a gift from my late granddad, Boopie. Pictures to come as well as a breakdown of everything that was handmade, where it came from, how I made it along with where I found the tutorials, etc. Until then, enjoy this sneak peek for Spring 2011!

Monday, March 22, 2010

Sneak peek at my next line!

Yes, I did say I planned to take a break from creating a Fall 2010 line, and I still do! However, I never promised to stop planning, designing or obsessing over fabric for Spring 2011, did I? Bedsides, after my huge $5.00 fabric sale I had to reinvest that money in more new fabric, right? So, here is a little sneak peek at what I have coming for Spring 2011. These Amy Butler prints have been around for about 2 years, so they are nothing new, but there's nothing wrong with a classic! Plus, I've always wanted to use them for something and now's the time! In addition, I figure if I'm going to be ready for trunk shows by January 2011 AND have a baby and completely change my life - I might as well go ahead and get started!

As you may expect, with a little boy on the way I've already made plans to expand my boys collection as well. It is absolutely SHAMEFUL that there is so little to choose from for boys. Poor guys - I guess it really is a girls world! I've been to just about every store in Birmingham, plus craft shows, and it is the same everywhere I go....nothing for boys. I'm doing my best to change that! Something fabulous is on its way...

Sunday, March 21, 2010

New inspiration

It is so much fun to have a new inspiration these days! Baby Charlie is on his way and I'm doing the best I can to fill his closet before he comes. This little day gown and matching burp cloth set is one of the first things I made for him and I loved it so much that I decided to begin selling it at Grandmother's Joy and now on the Sweet Dreams Designs website.

I just love these and can't wait to see the new baby wearing them! I know other new moms will love them too. I think it makes such a pretty gift for boys or girls and you can get the set for only $38. I'm offering them pre-packaged and ready for gift giving to make things super easy on the gift giver! I hope that these will become your go-to gift for all of the baby showers coming up this spring and summer! I know that I'll be attending my fair share this summer and I plan on bringing one of these with me to each of them!

Coming soon, I will offer these gowns and burp cloths in Minkee Dot super soft fabric and possibly chenille. So many possibilities! For now, here are the fabrics available. You can also purchase just the personalized burp cloth for only $12 and that includes the monogram! It comes in a sheer white organza bag with a Sweet Dreams Designs tag. Another beautiful gift for those on a budget or just a sweet add on to a larger gift!

I can't wait to see what else I come up with now that I have some new inspiration!

Size 2T Girl Model Search!

I am looking for a size 2T little girl local to the Birmingham area that would like to model for a print publication in the next 2 weeks! Here are the instructions and a few rules:


  • Email me at
  • Include you/your child's contact information, and a sample photo (preferably from a professional shoot, however a snap shot may work also)

  • This is not a contest, we are just trying to find the right person for the job!
  • Your child must be cooperative and outgoing...someone who loves the camera!
  • Do not email me if your child can almost fit in a 2T, sometimes wears a 2T, etc. It is extremely important that she is a standard 2T so we can see a proper fit. (this is for pattern testing reasons)
  • Only email me if you are sending info about YOUR child. No emails about people that I can look up or contact.

Extra info:

  • If you are a professional photographer that can send proof of your work, you MIGHT have an upper hand!
  • There is no monetery payment for modeling for this job! You will, however, get to keep the outfit you are modeling....and trust me, you'll want it! :-) In addition, your child's photo will be published in an internationally sold, full color pattern book.
  • Same goes for photography - this is not a paid gig for me, so I can't afford to pay you moneterily either. (sorry!) However, you will receive photography credit in the book, and if you do have a child, I will be happy to swap a Grandmother's Joy or Sweet Dreams Designs gift certificate.

Here are some sample photos from past pattern testing jobs I have done:

Photo by April Kuhlmann of Once in Every Life Photography

Photo by Heidi Baird of Elite Event Images / ESD Photography

Photo by April Kuhlmann of Once in Every Life Photography
Hope to hear from you soon!

Thursday, March 18, 2010

More fabrics added to the $5 fabric sale!

Here are just a few of the new fabrics that were added to the $5.00 fabric sale! Be sure and reserve your fabrics before they are gone! All of the ones shown on this page are ready to ship now! Just send a message to with your request and be sure to become a fan on facebook!